The Light System™ · May Hub
May 2026 · Internal Campaign Hub

The month we turn the lights on.

A 26-day campaign — May 6 → May 31 — built around one truth: most people don't have a sleep problem, they have a light problem. Every post, every caption, every story carries them toward the answer.
26
Posts
15
Reels
7
Carousels
3
Static
5
Trials
160+
Hooks
01 · The Arc

Four phases, one keystone.

Every post, every email, every story builds the arc. Click any phase to jump into its days.
May 6–12
Phase 1
May 13–19
Phase 2
May 20–26
Phase 3
May 27–31
Phase 4
i.
The problem
Why you can't fall asleep — light is the variable
May 6–12
ii.
The solution
What actually fixes it — sun, earth, red light
May 13–19
iii.
Real results
User trials, wearable data, sleep score receipts
May 20–26
iv.
The conspiracy
Patents, suppression, why this was buried
May 27–31
02 · The Calendar

Twenty-six days, day by day.

Click any day to expand the full post spec — caption, b-roll, text overlay, CTA.
Phase i.
The Problem
May 6 – May 12
Day 1May 6
Melatonin doesn't decide when you sleep. Light decides when melatonin shows up. And modern light shows up at the wrong time.
PlatformIG + TikTok
TypeReel · 60–90s
PhaseThe Problem
Caption
You don't have a sleep problem. You have a light problem. Your body has been making the same hormone for thousands of years — melatonin. The thing that makes you sleepy at night. But melatonin only releases when your eyes register darkness. And modern bedrooms aren't dark. They're glowing. Phone charger LED. TV standby. Smart speaker. Streetlight through curtains. Your body sees those signals and thinks the sun is still up. So melatonin doesn't release. So you can't fall asleep. So you scroll. Which makes it worse. Fix the light. The sleep follows. Comment SLEEP and I'll DM you the protocol. ↓
B-roll
Slow pan of dark bedroom showing multiple LED glows (charger, TV, smart speaker, alarm clock). Close-up phone face-down on bed. Person tossing/turning. Eyes opening at 3 AM. Window with city light bleeding through curtains.
Text overlay
Top: "You don't have a sleep problem." / Bottom: "You have a LIGHT problem."
CTA
Comment SLEEP for the protocol (ManyChat trigger)
Day 2May 7
5 things in your bedroom killing your sleep
PlatformIG + TikTok
TypeCarousel · 8 slides
PhaseThe Problem
Caption
Your bedroom is doing this to you while you sleep. Save this. Send it to anyone who 'just doesn't sleep well.' Comment ROOM and I'll DM you the room-fix checklist.
B-roll
N/A — designed carousel slides. Use TLS dark/azure brand palette. See Carousels tab for slide-by-slide.
Text overlay
Each slide carries its own — see Carousel script #1.
CTA
Comment ROOM for the bedroom-fix checklist
Day 3May 8
I took melatonin every night for 6 months. Then I learned why it never actually worked.
PlatformIG + TikTok
TypeReel · 45–60s
PhaseThe Problem
Caption
Melatonin pills shift sleep by an average of 7 minutes (Auld et al, 2017). The reason they don't work isn't dosage. It's that your body STOPPED making its own. Why? You can't make melatonin without serotonin. You can't make serotonin without sunlight on your skin. No morning sun = no nighttime melatonin. A pill can't fix what light is supposed to do. Comment LIGHT for the morning sun protocol. ↓
B-roll
Hand reaching for melatonin gummy bottle. Cut to person walking outside in morning sun. Sun rising over horizon. Contrast: someone groggy in dim-lit bedroom. Lab-style graphic showing serotonin→melatonin pathway.
Text overlay
7 minutes. That's how much melatonin pills shift your sleep.
CTA
Comment LIGHT for the morning sun protocol
Day 4May 9
If your nightstand has a phone charger, an LED clock, and a smart device — your bedroom is a circadian war zone.
PlatformIG primary · TikTok secondary
TypeStatic · graphic + caption
PhaseThe Problem
Caption
This is why you wake up at 3 AM. Save this. Tag the friend who says 'I just don't sleep well.' Full breakdown in stories ↑
B-roll
Static design. Dark moody graphic. Hook as bold centered text. TLS Azure (#5DD1E0) accent. Optional: faint glow effect on key words. 1080×1080 for IG, 1080×1920 vertical for TikTok.
Text overlay
The hook itself, large, centered.
CTA
Link in bio + 'See breakdown in stories'
Day 5May 10
There's a single hormone that controls whether you fall asleep. You've been suppressing it for 16 hours straight.
PlatformIG + TikTok
TypeReel · 45–60s
PhaseThe Problem
Caption
Melatonin starts rising 14 hours after the first light hits your eyes. If your first light is a phone screen at 7 AM, then fluorescent office lights at 7:15... your melatonin clock isn't getting set. It's getting confused. Real morning sun (even cloudy) is 10,000+ lux. Your office light is 300 lux. You haven't seen real morning light in years. That's the problem. Comment HORMONE for the lab data on melatonin suppression. ↓
B-roll
Person waking up in dim room. Phone screen close-up. Cut to someone outside in morning sun. Lux meter showing readings (300 lux indoor vs 10,000+ lux outdoor). 24-hour clock animation showing melatonin curve.
Text overlay
16 hours of melatonin suppression. Daily.
CTA
Comment HORMONE for the lab data
Day 6May 11
5 hormones being suppressed by your bedroom right now
PlatformIG + TikTok
TypeCarousel · 10 slides
PhaseThe Problem
Caption
This is why you can't lose weight, can't focus, and can't sleep. It's all one problem. Save and share. Comment STACK for the protocol.
B-roll
Designed carousel slides. See Carousels tab for slide-by-slide.
Text overlay
Each slide has its own — see Carousel script #2.
CTA
Comment STACK for the sleep stack
Day 7May 12
Day 7. If you've made it this far, you're not crazy. Your room is.
PlatformIG + TikTok
TypeReel · 60–90s
PhaseThe Problem
Caption
Week 1 in review: Day 1 — Light decides when melatonin releases Day 2 — 5 things in your bedroom killing your sleep Day 3 — Why melatonin pills don't work Day 4 — Your circadian war zone Day 5 — The 16-hour suppression Day 6 — The 5 hormones This week was the diagnosis. Next week is the protocol. If you want me to DM you the Week 2 protocol tonight, comment SOLUTION. ↓
B-roll
Quick-cut compilation from each previous post (use ~2s per clip). End on dark screen → tease 'Week 2: The Solution' lower-third.
Text overlay
Week 1: The diagnosis. Week 2: The protocol.
CTA
Comment SOLUTION for the Week 2 protocol
Phase ii.
The Solution
May 13 – May 19
Day 8May 13
Three lights, three times a day. Do this for 14 days and your sleep fixes itself.
PlatformIG + TikTok
TypeReel · 60–90s
PhaseThe Solution
Caption
The 3-light rule: 1. MORNING — 2-10 min direct sun on your eyes within 30 min of waking. Sets cortisol peak. Pre-loads melatonin 14 hours later. 2. MIDDAY — 5-15 min outside, no sunglasses. Anchors circadian midpoint. 3. EVENING — Red light only after sunset. Blocks blue. Allows melatonin. That's the entire protocol. No supplements. No apps. No pills. Comment 3LIGHT for the printable schedule. ↓
B-roll
Person stepping outside at sunrise. Cut to midday outdoor scene. Cut to red light bulb in bedroom at night. Calendar with X marks tracking 14 days. Wrist watch showing each time of day.
Text overlay
Morning. Midday. Night. The 3-light rule.
CTA
Comment 3LIGHT for the printable schedule
Day 9May 14
Your shoes are insulators. Your floor is an insulator. Your bed is an insulator. You haven't been grounded since you were 6.
PlatformIG + TikTok
TypeReel · 45–60s
PhaseThe Solution
Caption
Grounding is the simplest sleep hack on earth. Literally. Bare feet on grass for 20 minutes before bed. Or a grounding mat under your sheet. Or a grounding rod plugged into your bedroom outlet. Why? Earth's frequency is 7.83 Hz (Schumann resonance). Your brain's alpha waves match it almost exactly. We disconnected from our own frequency reference. That's why nothing feels right. Comment EARTH for the grounding setup guide + product links. ↓
B-roll
Bare feet on grass at golden hour. Hands holding grounding rod. Grounding mat being placed under bed sheet. Earth/ground close-ups. Frequency wave animation showing 7.83 Hz.
Text overlay
7.83 Hz. Earth's frequency. Your brain syncs to it.
CTA
Comment EARTH for the grounding setup guide
Day 10May 15
The Sleep Stack. 3 inputs. 14 days. No supplements.
PlatformIG + TikTok
TypeCarousel · 9 slides
PhaseThe Solution
Caption
Three inputs. Two weeks. Your sleep is fixed. Stop spending $400/month on supplements that treat the symptom. Address the cause. Stack at link in bio.
B-roll
Designed carousel. See Carousels tab.
Text overlay
Each slide has its own — see Carousel script #3.
CTA
Link in bio (Shopify Sleep Stack collection)
Day 11May 16
Hippocrates wrote this protocol in 400 BC. We just rediscovered it.
PlatformIG carousel · TikTok static
TypeMixed
PhaseThe Solution
Caption
Cold water in copper. Lying on the earth. Avoiding lamp oil after sundown. Hippocrates wrote this. Ayurvedic doctors wrote this. Egyptian healers wrote this. We unlearned it. The Sleep Stack isn't innovation. It's restoration. Comment ANCIENT for the historical protocols PDF. ↓
B-roll
Ancient texts and parchments. Copper bottles (modern + historical). Egyptian/Greek wellness imagery. Cut to modern Sleep Stack on nightstand. Ground/earth shots.
Text overlay
400 BC sleep protocol = 2026 sleep stack.
CTA
Comment ANCIENT for the PDF
Day 12May 17
I built a sleep stack with no supplements. Just three physical inputs. Here's what's on my nightstand.
PlatformIG + TikTok
TypeReel · 60–90s · UGC style
PhaseThe Solution
Caption
Day 12 of the May challenge. I'm a real user, not a brand spokesperson. On my nightstand: 1. Cube Mini (red light, 30 min before bed) 2. Grounding rod (plugged into outlet, attached to bedsheet) 3. Copper water bottle (filled at night, drank at sunrise) Total cost: under $400. Saved on supplements: $400/month. I'm 12 days in. Sleep score is up. Deep sleep is up. Wake-ups are down. Full data drops on Day 30. Cube Mini at link in bio.
B-roll
Vertical handheld. Hand placing each item on nightstand one at a time. Close-up product shots. Person waking up rested, smiling. Oura ring app showing improving score.
Text overlay
$400 stack vs $400/month supplements.
CTA
Link in bio for Cube Mini
Day 13May 18
Your 7-Day Red Light Protocol
PlatformIG + TikTok
TypeCarousel · 8 slides
PhaseThe Solution
Caption
Print this. Stick it on your fridge. Run the protocol. Comment 7DAY for the printable PDF.
B-roll
Designed carousel. See Carousels tab.
Text overlay
Each slide has its own — see Carousel script #4.
CTA
Comment 7DAY for the printable
Day 14May 19
Stop spending $400/month on sleep supplements. Three physical tools, used nightly, do more than any pill.
PlatformIG + TikTok
TypeReel · 60s
PhaseThe Solution
Caption
Math: Magnesium glycinate — $35/mo Melatonin gummies — $25/mo L-theanine — $30/mo Apigenin — $40/mo Glycine — $20/mo Sleep tea — $15/mo Mouth tape — $25/mo Total: ~$190/mo. $2,280/year. OR: Cube Mini + grounding mat + copper bottle. One time. ~$400 total. The math is the math. Stack at link in bio.
B-roll
Pile of supplement bottles on table. Calculator running totals. Cut to clean 3-item Sleep Stack. Calendar pages flipping. Receipt unfurling.
Text overlay
$2,280/year vs $400 once.
CTA
Link in bio (Shopify Sleep Stack collection)
Phase iii.
Real Results
May 20 – May 26
Day 15May 20
I tracked my sleep for 30 days using only a Cube Mini and a grounding mat. Here's what my Oura ring caught.
PlatformIG + TikTok
TypeReel · 60–90s
PhaseReal Results
Caption
Day 1: 1h 12m deep sleep. Sleep score 64. Day 30: 2h 41m deep sleep. Sleep score 88. Same person. Same bed. Same job. Same stress. Only thing that changed: the light environment. Oura ring data isn't placebo. The watch doesn't know what I want it to say. Comment DATA for the full 30-day breakdown. ↓
B-roll
Phone showing Oura app — Day 1 screen vs Day 30 screen side by side. Animated graph showing deep sleep climbing. Calendar with daily tracking marks. Person waking up looking refreshed.
Text overlay
1h 12m → 2h 41m deep sleep. 30 days.
CTA
Comment DATA for the full 30-day breakdown
Day 16May 21
Mom of 3 hadn't slept through the night in 8 years. 14 days later...
PlatformIG + TikTok
TypeCarousel · 10 slides
PhaseReal Results
Caption
She didn't change her diet. She didn't change her stress. She changed her light. 14 days. Comment MOM for her exact protocol.
B-roll
Designed carousel. See Carousels tab.
Text overlay
Each slide has its own — see Carousel script #5.
CTA
Comment MOM for her full protocol
Day 17May 22
Vietnam vet hadn't slept more than 4 hours in 20 years. PTSD, hypervigilance, chronic pain. 30 days with a chair and grounding rod changed everything.
PlatformIG + TikTok
TypeReel · 60–90s
PhaseReal Results
Caption
Don's a Vietnam combat vet. Hadn't slept more than 4 hours straight since 1971. We sent him a Cube Mini and a grounding rod. Day 14: He stopped his sleep meds. Not because we told him. Because he didn't need them. Day 30: He called it 'the first real sleep since 1971.' Last week he opened a clinic. Free TLS sessions for fellow vets. This is bigger than sleep. Comment DON for his full story. ↓
B-roll
Don's clinic exterior + interior. Grounding rod setup. Before/after sleep journal entries. His own testimonial clip (use existing footage from PR initiative). End on Don shaking another vet's hand.
Text overlay
First real sleep since 1971.
CTA
Comment DON for the full story
Day 18May 23
"I haven't taken Ambien in 19 days." — User Trial #4
PlatformIG carousel · TikTok static
TypeStatic testimonial graphic
PhaseReal Results
Caption
Save these. Tag who needs to see them. Full case study collection at link in bio.
B-roll
Static design. Quote in large serif/display type. Dark moody background. TLS Azure accent line. Lower-right: 'User Trial #4 · Day 19'. 1080×1080 (IG), 1080×1920 (TikTok). Run as 3-slide IG carousel with 3 different user quotes.
Text overlay
The quote IS the design.
CTA
Link in bio
Day 19May 24
Side-by-side: my sleep before and after. Same bed. Same person. 30 days.
PlatformIG + TikTok
TypeReel · 45–60s
PhaseReal Results
Caption
I screen-recorded my Oura app daily. Stitched it together. This is the actual data. Not testimonials. Deep sleep doubled. REM increased 40%. Wake-ups down 70%. The wearable doesn't lie. Comment 30 for the sleep journal template I used. ↓
B-roll
Screen recording of Oura app advancing through 30 days (1 day per ~1.5 sec). Side-by-side Day 1 vs Day 30. Animated graph. End card with summary stats.
Text overlay
30 days. The data. Same person.
CTA
Comment 30 for the sleep journal template
Day 20May 25
5 user trials. Same protocol. Different lives.
PlatformIG + TikTok
TypeCarousel · 10 slides
PhaseReal Results
Caption
Same protocol. 5 different lives. 5 different sets of data. Save this. The pattern is undeniable. Comment TRIAL for the full case study book.
B-roll
Designed carousel. See Carousels tab.
Text overlay
Each slide has its own — see Carousel script #6.
CTA
Comment TRIAL for the full case study book
Day 21May 26
Wearables made testimonials irrelevant. The Oura ring doesn't lie.
PlatformIG + TikTok
TypeReel · 60s
PhaseReal Results
Caption
Pre-2010, sleep research was self-report only. 'I slept better.' Easy to fake. Post-2020, wearables changed everything. Oura, WHOOP, Apple Watch — validated against polysomnography (de Zambotti et al., 2020). Now testimonials come with screenshots. This week we showed you 5 of them. Tomorrow, we go into WHY this was suppressed for 50 years. Comment WHY to be DM'd Day 22. ↓
B-roll
Multiple wearable devices on table (Oura, WHOOP, Apple Watch, Garmin). Screenshots of various sleep data overlapping. Transition card teasing 'Week 4: The Conspiracy.'
Text overlay
The Oura ring doesn't lie.
CTA
Comment WHY for Day 22 preview
Phase iv.
The Conspiracy
May 27 – May 31
Day 22May 27
Patent US 6506148 B2. Look it up. I'll wait.
PlatformIG + TikTok
TypeReel · 60–90s
PhaseThe Conspiracy
Caption
There's a real U.S. patent. Filed 2001. Granted 2003. Title: 'Nervous System Manipulation by Electromagnetic Fields from Monitors.' Inventor: Hendricus G. Loos. Specifies pulse rates of 0.5 Hz and 2.4 Hz — the exact frequencies that affect REM sleep stages. This isn't conspiracy. It's patent law. Public record. Look it up: Google Patents. Search the number. It's right there. Comment PATENT for the full patent dump (yes, plural — there are 247 of them). ↓
B-roll
Screen recording of Google Patents search. Show the patent appearing. Zoom on title. Highlight key phrases ('nervous system manipulation,' '0.5 Hz,' '2.4 Hz'). End with full patent number on screen.
Text overlay
Filed 2001. Granted 2003. Public record.
CTA
Comment PATENT for the patent dump
Day 23May 28
3 doctors who tried to fix sleep before pharma. All 3 were destroyed.
PlatformIG + TikTok
TypeCarousel · 10 slides
PhaseThe Conspiracy
Caption
Three Nobel-tier researchers. Three erased careers. One pattern. Comment HISTORY for the deep dive.
B-roll
Designed carousel. See Carousels tab.
Text overlay
Each slide has its own — see Carousel script #7.
CTA
Comment HISTORY for the suppression report
Day 24May 29
Sunlight cures more than any drug ever invented. So why is no one studying it? Three letters: ROI.
PlatformIG + TikTok
TypeReel · 60–90s
PhaseThe Conspiracy
Caption
U.S. sleep aid market 2024: $84.4 billion. (Grand View Research) U.S. wellness industry 2024: $1.8 trillion. Cost of sunlight: $0. Cost of grounding: $0. Cost of a dark bedroom: $0. There's no industry incentive to teach this. There IS industry incentive to sell you Ambien, Lunesta, Trazodone, melatonin, magnesium glycinate, mouth tape, weighted blankets, smart sleep masks, sleep apps, mattresses, pillows... Now look at how exhausted you are. Comment WHY for the deep dive. ↓
B-roll
Pharmacy sleep-aid aisle (slow pan). Calculator showing $84.4B. Cut to sunrise. Quick cuts of sleep aid TV ads (use stock B-roll). End on someone outside at dawn, eyes closed in sun.
Text overlay
$84.4 billion vs $0. Guess which one your doctor recommended.
CTA
Comment WHY for the deep dive
Day 25May 30
Read it slowly. (Patent excerpt graphic)
PlatformIG primary · TikTok static
TypeStatic graphic + caption
PhaseThe Conspiracy
Caption
This is one patent. There are 247 in the U.S. database between 1990–2020 mentioning 'nervous system' + 'electromagnetic.' Most are owned by defense contractors. None are taught in medical school. Save this. Send to anyone who calls this 'conspiracy theory.' Full patent list at link in bio.
B-roll
Static design. Actual patent excerpt text from US 6506148 B2. Key phrases highlighted in TLS Azure. Dark moody background. Patent number bottom-right. Format: 1080×1080 (IG), 1080×1920 (TikTok).
Text overlay
Quote from the patent itself.
CTA
Link in bio for full patent list
Day 26May 31
May was 'Sleep Unlocked.' Here's everything we covered. Save this.
PlatformIG + TikTok
TypeReel · 90s · MONTH CLOSER
PhaseThe Conspiracy
Caption
26 days. 4 themes. One protocol. Week 1: The problem. Light is the variable. Week 2: The solution. Sun, earth, red light. Week 3: The proof. 5 user trials. Wearable data. Week 4: The conspiracy. Why this was buried. The Sleep Stack lives at link in bio. Cube Mini, grounding rod, copper bottle. Or screenshot any of this month's posts and run the protocol yourself for free. Either way — your sleep doesn't have to stay broken. June theme drops Monday. Comment NEXT to be DM'd first. ↓
B-roll
Quick collage of all 25 previous posts (~1s each). Hero shot of the full Sleep Stack on a clean nightstand. Sunrise → sunset transition. End on logo + 'June theme drops Monday' card.
Text overlay
May 2026. Sleep Unlocked. ✓
CTA
Link in bio + comment NEXT for June theme